And if anybody on camera can see this, I'm wearing cross and helm johnny has his own cross and helm as well right here we're repping actually our whole team pretty much all of our team the guys on our team have these necklaces which are amazing and if if you're listening i just want to describe it as like like a spartan like a like a warrior helmet here and then there's a cross in the middle of it it's really really incredible what prompted you to start this? Cause you, you had the idea for this and from idea or maybe even sitting on sleeping on that for a while, but from like deciding to go to launch, it was like two weeks or something, wasn't it? Yep.

So a year or more ago, my church did a series on finding, you know, God's given gifts.

Well, what are your God given gifts? And then the end part of it was, are you using those for the kingdom of God? And so at the time I thought, well, Gold Spartan, not really.

So I'd had this kind of desire in the back of my head of like, I want to do something, right, that fulfills that part of that.

And so that was as much as the idea had ever gotten.

I had a few other ideas prior that just never really clicked.

I didn't get motivated by it.

Cross necklaces are nothing unique by any means, but you've managed to sell a boatload of these and you continue to, how do you feel like, how big of a role has messaging played in this for you?