
John Tozer
Business Unit Leader, Capacity at Highway (formerly Optimus); naval aviator turned freight-tech founder who co-founded Newtrul, acquired by Highway.
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Sep 3, 2026
1530. #TFCP - Building a High-ROI Freight Sales Engine with Shipper Intelligence!
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7:57speaker_0UNKNOWN
Right.

John TozerGUEST
Like, um, so yeah, I was, uh, I was, um, I, I flew helicopters in the military and I thought that was going to be my life.

John TozerGUEST
And, uh, many overseas, uh, deployments later, I figured that, um, I was going to miss a lot of time with my family.

John TozerGUEST
I dropped my, my resignation letter in 2018, which is typically about a year before you get out.
Freight Fraudsters Meet Their Match
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8:59Ashley BlackfordHOST
Um, John, I am curious, how did you get involved with Highway, and what did you do before?

John TozerGUEST
And then, uh, did multiple deployments and decided I had to do something different.

John TozerGUEST
Um, in 2019, I co-founded a startup called Neutral, which was digital freight matching.

John TozerGUEST
So, uh, I, I started in the industry just literally sitting behind carrier reps and dispatchers and load planners at brokers and carriers, um, trying to learn, like, w- how they, how freight is actually booked, how freight is actually moved.
24 MINS LATER
