I want to just know how we can use these two principles.

Yeah, there's a number of principles of sales strategy too that might be helpful here are reality and the principle of reality and the principle of proximity.

And the principle of reality is, are all parties that are engaged in a sales transaction seeing things as they really are? And one of the dangers of AI is that it could distort reality.

And not because it claiming it's inherently bad, but a buyer today is using AI as much as a seller, right? So when you engage with them and they want to see the sales evangelist, they have their AI go out and research Donald C.

Kelly and the sales evangelist.

And say your website wasn't up to date or you put out, somebody did an analysis of you two years ago and it wasn't a recent one.

The presentation, the information they're getting back paints that.

Talk about proximity and then how those two relate and especially when it comes to AI.