So what does that look like in practice? And how can entrepreneurs stay ahead without becoming distracted by every new trend? And there's always new trends.

There is always a shiny thing and I'm as guilty as like, give yourself some grace because everyone is guilty of that.

We should do this thing, we should do this thing.

And in some cases, yeah, you can sort of add on or develop a new product offering or it might be adjacent.

I think you have to be thinking that the business that I have, somebody else wants it.

Somebody else wants it.

There's a great story that the successor of Steve Jobs had, they had the best quarter ever.

Let's go.