What was his business?

Uh, he had, uh, uh ...

Well, he still does have a company making medical parts, which mainly supply the NHS.

Um, uh, and in particular at the time he was dealing with, uh, a technology from California making puncture-proof tires.

So it was kind of, I had no idea what I was doing there or ...

But I soon ...

It was really interesting because, A, I was, um, very quickly interested in what we were making and how we could improve it, and, B, I very quickly learned some of the sort of commercial sides of life.

I mean, yes, you have your, you have your colors and your ex- you know, fab- accessories or things like that, but actually, is it fair to say you're not a trend-led company?