
John Scher
Tour promoter
3
APPEARANCES
1
PODCASTS
012
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Jun 25, 2026
Steal Your Face 50, Part 3
14:27
14:41
14:58
15:21

Jesse JarnowHOST
The new arrangement was a way the Grateful Dead could continue to essentially book themselves with a promoter they trusted, who in turn worked with other local promoters and venues.

John ScherGUEST
For a very short time, when I first started with them, they had an agent, a guy named Ron Rainey at, um, APA.

John ScherGUEST
It wasn't to my benefit to tell them different because really when you, when you, when you work with a band of that stature, and while early in the '70s, maybe even into the '80s, it really was a cult.

Jesse JarnowHOST
John Scher had been working so closely with the Garcia Band that it was a natural fit, and Scher would serve in the same role for the rest of the Grateful Dead's career outside the Bay Area, where Bill Graham continued to handle local shows.
Steal Your Face 50, Part 2
61:56
62:11

Jesse JarnowHOST
We'll have more with promoter John Scher next episode, but he provides this character note about Hal Cant.

John ScherGUEST
Didn't have really a mainstream music practice, although he represented the Dead and represented the New Riders and maybe a few other acts.
Steal Your Face 50, Part 1
64:38
65:05

John ScherGUEST
We sat down, and basically they said, "We'd like to play live again, but the last tour where we played some bigger places, we lost the intimacy with the, with the audience." I'm not sure whether they admitted it, but it was clear as could be that that Wall of Sound was a disaster, an unmitigated disaster.

Jesse JarnowHOST
John Scher might be in the minority in thinking that the wall didn't work in practice.