What do you do as a business owner to maximize your visibility out there on the web?

Yeah, I love telling this story because we do for ourselves what we do for our clients.

And we've grown as a business over the last 15 years doing these types of things.

And we have a full-time person on our staff who's wonderful that has been specifically focused on helping us be found.

I would say this because it's the timely subject that we're talking about.

Over the last year, especially beginning of the year, because there was an algorithm update at the beginning of the year that impacted the AI overviews and certainly how you're found from an overall standpoint to where we really had to focus our content on the key themes of our business.

Because previously, you could write content maybe with a different focus.

What do we need to do? What are your answers to them?