Well, yes.

And AI is technology.

And what does technology require to get implemented? Well, it requires a business analysis analyst to say, this is the problem we're solving.

It requires, you know, a coder or just a technologist to fundamentally design and figure out how it's going to work.

And it requires project management to say, okay, how do we start to move people's behavior from A... to be, how do we get them to start to use or leverage? And so we tritated this idea because like, oh, we can put in everybody's laptop.

And then suddenly they're like, some people do not think in the land of prompts and they are going to win.

Some people don't communicate well to other humans and that means they're not going to communicate very well to AI.

And I use that language very intentionally for me to partner with AI in such a way to do it well.