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John O'Brien

John O'Brien

Owner and founder of Grandpa Ray Outdoors, a wildlife nutrition and food plot seed company based in Wisconsin

Sep 8, 2026

37:00
How, how do you get onto that page? Is, is it a paid site? I, I'm really interested.
37:04
Yeah.
37:05
So I share a lot of public content, but there's things I don't want, I'm trying to protect from the industry in general, and then I don't have to edit.
37:13
So I got a, uh, private membership called Team Jiro, and you, you pay 35 bucks a year.
37:19
There's benefits to become part of the research team.
37:22
They get access to mixes that might be launched, released to the public one or two years from then.
37:27
They get monthly specials.
39:20
... during, during the summer or spring and maybe, you know, before hunting season?
31:59
This is a little outside, I think, of the normal question, but I think this is a good question to ask you.
32:06
Yeah, here's a couple of things that I do different that most people don't think about.
32:09
The size of the plot, the shape of the plot, the width of the plot, the stand location, of course, matter.
32:15
So let's just say, for example, like I wrote a book called The Perfect Acre, and there's days I sit around and I share this.
32:21
I'm like, what would The Perfect Acre look like? Well, it depends on how wide it is and how long it is.
32:27
But again, when you're sitting in that stand, and I had this happen at one of my research properties, and I thought I had it measured exactly right, and I don't want to shoot a deer at it.
32:37
you know, 40 yards, I want to shoot a deer within 30.
36:20
Yeah.
32:01
Just anything that you've seen, you know, just more recently.
32:05
Yeah, because I get calls all day, emails all day.
32:07
I've done this so long.
32:08
Soil depth is the number one issue.
32:11
So the light bulbs turned on and again, this is something that's new for me.
32:15
And some people, when I start showing photos, maybe that'll, I won't even need to talk about it.
32:20
People just understand.
30:00
And I was hoping that maybe you could hit on Just anything that you've seen, you know, just more recently.
30:06
Yeah, because I get calls all day, emails all day.
30:08
I've done this so long.
30:09
Soil depth is the number one issue.
30:11
So the light bulbs turned on and again, this is something that's new for me.
30:15
And some people, when I start showing photos, maybe that'll, I won't even need to talk about it.
30:21
People just understand.
28:20
Sure.
28:21
But my curse is my mom's, uh, an expert horticulturalist, so my whole background's family that's, this is her wheelhouse.
28:27
So my mom worked for a company in the vegetable industry her whole career, and so this is where some of these...
28:33
Like, one little thing, I was doing some show and tell today, was basically, uh, my l- uh, longest back memory with my grandpa Ray is tasting clover plants.
28:44
And so I was having Jacob and my son and showing the cameraman different forages.
28:49
I'm like, "Let's taste these today.
28:51
Deer are eating this forage today.

8 MINS LATER

36:30
Okay.
25:25
What's kind of the mindset with some of the crops?
25:28
Yeah, actually one thing that flew in my brain, I better give a shout out because I'm doing all the school seminars Public speaking, I always claim, you know, give props to my grandpa and my dad.
25:39
Sure.
25:39
But my curse is my mom's an expert in horticulture.
25:42
So my whole background is family.
25:44
This is a wheelhouse.
25:45
So my mom worked for a company in the vegetable industry her whole career.

5 MINS LATER

31:05
But then also, you know, if you've got some of these crops, I know folks are scared to kind of drive on their fields and, you know, what are your thoughts? That was a topic that
26:17
Mm.
26:17
So when it comes to brassica and fall focus plots, just like crop rotation with farmers, we always bring up plot rotation.
26:24
So for example, I have a blend that's basically a regenerative blend that I call Grains and Greens.
26:30
It has gr- winter wheat, winter rye, winter triticale, uh, winter, uh, it has the peas, buckwheat, and four different brassicas.
26:37
So again, you have regrowth the following spring, which also has some benefit with, you know, conservation, holding moisture and, and, and overall soil health.
26:47
Then we...
26:47
But it's, it's not a bulb heavy brassica, heavy blend.
29:24
Would you mind hitting on that topic specifically? Because I think there's been other guests that have said that doesn't make any sense, so I'm, I'm just interested in your perspective on clover.
29:09
All right, so first question is, what principles guide the creation of your seed types or se- or blends for the fall? And be very specific either on the products you offer or recommend for clients when they're creating a fall food plot.
29:27
Yeah, great question, and actually, m- you were talking about interesting experiences today.
29:32
I was at a, uh, one of my research properties.
29:35
A, uh...
29:36
I, I work with people that are looking for good, people that are looking for better, people looking for best, and then there's guys that are looking for insane.
29:43
That's where I was at today, shooting a day's worth of, of content, so you kinda brought up my YouTube channel, and this is one of those topics I got into probably a little bit more in depth today than what I probably can on a podcast, because I'm best with show and tell.
29:58
So just kind of to answer your question, um, I, I look at things differently than most people, and, uh, my background out of college, uh, I got into the land stewardship project and managed intensive grazing.
33:53
Yep
27:33
All right, so first question is, what principles guide the creation of your seed types or se- or blends for the fall? And be very specific either on the products you offer or recommend for clients when they're creating a fall food plot.
27:52
Yeah, great question, and actually, I mean, you were talking about interesting experiences today.
27:57
I was at a, uh, one of my research properties.
28:00
A, uh...
28:00
I, I work with people that are looking for good, people that are looking for better, people that are looking for best, but then there's guys that are looking for insane.
28:07
That's where I was at today, shooting a day's worth of, of content.
28:11
So you kind of brought up my YouTube channel, and this is one of those topics I got into probably a little bit more in depth today than what I probably can on a podcast, because I'm best with show and tell.
32:17
Yep

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