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John Msingo

John Msingo

Kenya Expansion Specialist at Kabisa; e-mobility and EV charging infrastructure expert in East Africa

Jun 18, 2026

5:14
Um, but what levels of, uh, original equipment making, uh, are you involved in? Is it, uh, that you're helping with the design or with the research, or is it that you have gone to China and seen a truck or a vehicle and identified that this can be used in my country, in Africa?
5:36
Whenever you're bringing in a new product, you always, always have to have, uh, conversations with the OEM, and, uh, that is to be able to localize it.
5:45
So what should happen is that you will bring in a product, test it together, share data with them on places and things that they could actually improve on.
5:55
That is actually one of the most important things for any sort of like a dealer- To be able to do.
6:05
If you're just going to go and buy the car and then just bring it into the country, you might find challenges in terms of, uh, accessing spare parts-
10:14
Uh-huh.
10:15
So you first of all build a market, show the market, then now attract capital, let the capital come and start doing local assembly, start maybe having a battery plant.
10:30
And this is important because whatever it is that we do here, we could probably serve the whole East African market.

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