Mm-hmm

... for us to really honestly say, "Oh, this tracking's, you know, um, empirically good." There are specific tools that we lean on because we agree with the methodologies, and that the, the basic principles of SEO that are being applied in GEO.

Um, uh, but I think, you know, it's still a nascent category for what, like, true north looks like or tracking looks like.

But, um, from a, from like a, uh, execution perspective and what companies can do to, uh, you know, associate their brands and, uh, with the entities and affinities that they wanna be associated with, I think those are very realistic things that can be done now.

Yeah.

And then, um, uh, but more, even more specifically, OTAs have this kind of like, at least in AI mode is a good example, um, that, you know, your Google Business Profile.

You can't have a Google Business Profile of a hotel that helps support the results for an OTA's result within that, but they can pull up a, a hotel website more effectively.

And so, you know, hotels should be in, in this great example, like indexing their, uh, or optimizing their Google Business Profiles because that helps so much with that top funnel, or I should say that, that, like, kind of bottom funnel search intent.