Tell us what the platform is and tell us

about it.

This is the talk of the town.

I mean, in general, you might have noticed verticals, micro dramas, our new buzz, Hollywood's new buzz, Hollywood's new toy.

And it's not new in the world of production because this has been around since about 2020 during COVID in overseas, in Asia and other places.

But it's really planted its roots here in Hollywood.

And it's pretty much what you see on your phone.

Now, besides the obvious, what does producing for a vertical mobile first audience require that's different from producing from a traditional film or television project?