Mm.

So how do you build that? How do you build consistent success? That's, it goes back to what we talked about, uh, when, I don't know if it were off air or on air before, but about culture.

Yeah.

And you've gotta have a, a culture within a club or an organization that, that filters down, and that way you start to bring people into that organization that fit that mold.

Mm.

So you get sustained success.

Alex Ferguson, and I can only relate really to football 'cause I haven't had a lot to do with business- Mm ... 'cause, um, I've sort of, I had a couple of cracks at things, but I've sort of stayed out of it because- Mm ...

Yep.