Are you seeing that in the manufacturing industrial side as well, where there's this belief where the AI can figure out the process and then design it and then accelerate it all in one go?

Yeah.

One of the things that we do a lot and probably our customers are not as big of a fan of us for it is one of the things that customers do is they hire us because we're the experts.

And that's great.

But also they're the ones who work with the process a little bit more.

And so, again, a lot of times I kind of have different ways of saying, OK, we can do it this way or we can do it that way.

Here's the benefit of one way.

What, from your experience, like what does a company need to have locked down in place before they start implementing AI? Like what do they need to have absolutely right? Because otherwise AI is just going to make it worse, not better.