Uh, who were the winners this year, and can you tell us a little bit about their campaigns?

Yes, sure, B. I mean, uh, the Asia Fruit Awards, uh, celebrate excellence in Asia's fresh produce business.

They're presented by Asia Fruit Logistica and Asia Fruit Magazine, uh, and, uh, recognize outstanding achievement in the business.

The only Pan Asia awards for the industry.

Uh, our winners this year, uh, the marketing campaign of the year went to Zespri, um, for its jam-packed with national nutrition campaign.

Uh, this was the kiwifruit marketer's first Pan Asia campaign, uh, which really moved the dial on, uh, marketing the nutritional benefits of, uh, Zespri kiwifruit to consumers in, in a really fun, uh, and emotionally engaging way.

Our importer of the year this year was Fruco International.

John, I'd love to hear your, uh, thoughts on this.