And so I focus on those major areas to make myself healthier.

John? It's the $100 million question, isn't it? Why? What do I do? I, to be honest, haven't changed too much at all.

I still am blessed that I can still eat what I want.

I can still drink what I want.

I've always been a big bloke.

So when I was diagnosed, talking to researchers and that sort of thing, I jumped on the metabolism research program, which I've been on now for 10 years.

And I've just tried to maintain weight since then, which is not a healthy weight, but it's maintaining weight.

John, talk to us about your joy.

I

agree.

A couple of the things that came out of that report that I think we're referring to is it's not so much that CMOs need to measure more or present more mounds of data to our clients.

We've got to figure out how to connect the story with what they see and what they learn and what they believe in.

And So what I often advise people working for me or other marketers to do is to make sure that don't assume that ROI is going to tell your full story of campaign.

The reality is your clients are valuing different things.

And for some banks, it may be deposit growth nets.

woohoo, cost per lead is looking