Yeah.

You've got to look up and see the wood for the trees.

And I think you talking about where do we go? I think that's a fascinating question.

And I think it's probably going to be going to land on my shoulders, I think.

Because you'll probably tell me whether I'm right or wrong here, but companies that do well move from being brand-led to owner or founder-led.

And you have to speak up.

We're not great at speaking up.

Oh, wow.