And now with those caveats, continue on to your hypothesis of why younger generations that are growing up like with an email address, like parents that create an email address for them when they're born, how is that affecting mental health do you think?

So I believe that we're in environments now where it is incredibly profitable to get people engaged.

And so there is an incentive framework to create engaging content, to create engaging platforms, to create engaging foods, to create engaging...

And there's so much desire for attention.

And that's an environment that our youngest generations are growing up in from birth.

It's an environment where their intention is the most valuable product and their data taken from that attention is the most valuable product out there.

You are on sale and your kids are on sale too.

And I was curious if you have any thoughts or... take on that? I have a lot of