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John Gilfeather

John Gilfeather

President of John Gilfeather & Associates; veteran market research executive with 55+ years in corporate reputation, B2B, and public affairs research; 2026 MRC Hall of Fame Lifetime Achievement inductee.

Jul 6, 2026

6:52
So I'd love for you to talk more about what it felt like to work for organizations that were really foundational to the entirety of the industry, at least this niche.
7:01
Yeah.
7:01
Yankel, which was really good.
7:03
I was hired at such a low level that my business card didn't even have a title on it.
7:10
And, um, I worked mostly on, as I said, on the B2B side.
7:16
It was called industrial research then.
7:19
And we had a group of interviewers who were retired executives who could call up executives that we wanted to interview, make an appointment, and do the interview in person.

14 MINS LATER

speaker_1ADVERTISER
21:09
yeah,

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