Are you hearing different things coming back from those different teams or those different units?

I'm going to spin that just a little bit, but we'll get to the directory level.

So that example that I gave earlier where marketing had to go and ask sales, what are you hearing when you're out beating the streets kind of thing? One of the things that came out of that conversation was when marketing had put together the initial plans for this product launch, it was very focused on an enterprise customer.

And there was a subject matter expert consultant that they'd hired to come in and give them a ton of information on what the market looked like, what the demographic looked like, pain points, all of these things.

Sales gets out and they start to have these conversations with enterprise customers.

And they realized really quickly that enterprises is not going to be an easy sales target for this product.

It was just going to take a lot longer.

Where does marketing tend to have the best carry for a salesperson in that process? Before they start looking or after they start looking or is it all kind of even out? Different tools for different times.