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John Fairley

Design Director at Sydney creative commerce agency The Idea Shed, formerly head of design ANZ at Dentsu Creative; designed the official emblem for The World Games 2025 Chengdu.

Sep 30, 2026

Heard Mentality

Heard Mentality

Free the Funshine: Why Chupa Chups Backed a Jingle

Sep 30 · 28m

Brittany Rigby
Brittany RigbyHOST
2:49
did you start thinking about it?
John FairleyGUEST
2:52
Well, I mean, first and foremost, really, I mean, personally speaking, Chupa Chups, amazing.
John FairleyGUEST
2:59
The Dali logo, you know, fantastic brand, global brand to work on.
John FairleyGUEST
3:05
when we started sort of interrogating the brief, and it was actually, I think it was a pitch, but we interrogated the brief.
John FairleyGUEST
3:14
And as Amelia states, you know, the global platform is forever fun for Chapa.
John FairleyGUEST
3:20
So we knew that we had to do something that leaned into that.
John FairleyGUEST
3:25
But we wanted to make it our own because this was a new launch for the lollies rather than the, you know, the lollipops.

10 MINS LATER

Brittany Rigby
Brittany RigbyHOST
13:16
also makes the TV ad so

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