Like, let's dig into it.

Yeah, for sure.

So the reason I reached out, I mean, I think I saw...

Oh, I saw you and Chris's interview with Dan, I don't know, a year-ish ago through SaaS Academy, right? You guys did like an online thing talking about, really it was like the marketing behind Trainual and how you guys have grown and scaled that.

And then yesterday, obviously with the marketing team thing, I built marketing teams internally before thinking about doing it for Credo as well.

But where I've run into a challenge, you know, I'm a direct response marketer.

Right.

Because you haven't documented anything to share with anybody else, right? So we've just expanded all of our storytelling and metaphors and analogies and everything that we've done off of that core sentiment of understanding the pain of this before you actually solve this problem and what the aspirational unlock is for the people that really want at the other side of it, right? So with that said, I guess describe to me credo story as you would tell it in terms of like, what, what is, what are you solving for? Who are you solving for? And what are, what are you unlocking for them?

So what is the biggest misconception agency owners have about preparing for an exit?

That's going to solve all your problems in your business.

It's not.

It's not.

I mean, aiming to exit does solve a lot of problems.

And that, like, you know, because you got to fix churn.

You got to fix lead gen.

It makes