Why signs?

Well, just think about this for a second.

When business is really, really good, people still need signs to compete against other businesses.

When business is bad, they need signs to be found to compete against other businesses.

So while there's no such thing as a recession-proof business, the sign business is recession-resistant.

And I was never afraid to go out and talk to people and ask for business.

So when business slows down, I go out and I ask for business.

Equating that back down though, John, what would you say is one thing any local business owner who's listening today could do, maybe not this week, but this month to get found more easily, whether it's online or offline?