And so my first question to John is, What is your philosophy in running a show with hundreds of people, a tight agenda? So what's your philosophy and where does it come from?

Well, first, I think you need the dress for the position.

You need to be looking dressed to the nines that you put a lot of care and thought into being present for the day.

Because subconsciously, we give authority to people who seem to be elevated in their dress and decorum on how they present themselves.

And number two is having the confidence to command the room.

There's a rope called authority and it's on the ground.

Someone's going to pick it up.

But is there a difficult situation you recall from a conference where you had to play the heavy? And how do people react to that? I guess more importantly, what's the reaction from folks when you raise your voice or you tell them, don't be rude? People aren't used to that these days.