Is SEO dead?

So, no, it's just evolving.

It's changing pretty dramatically.

So, you know, the last couple of years with Rise 25, I had seen our traffic go down and down and I'd asked our team about it and I never really got a satisfactory answer and why it was happening.

and we were like many businesses where we just kind of ignored our website not done anything about it cobbler's shoes kind of situation and so finally i was just like i need to this and understand it myself so i put in my 10 000 hours i really you know got to understanding it and we went from being really just 100 based business to actually getting people that booked discovery calls with us who said they found us from google or chat gbt or google ai overviews or claude or whatever And that was a massive shift.

And I think that we are in the midst of a massive transformation, the biggest shift in a generation in how people find products and services.

And we're shifting from people going and Googling it and finding those 10 blue links and clicking through mostly the first three links and It was a winner-take-all kind of model because the businesses that had resources could get in those top 10 links.

um i looked you know i asked for process consultants and i and i come up but then somebody else asks and we don't come up so what how do we navigate through all of this

But what were other surprising things that you guys had to do in order to scale the business?

The biggest challenge was figuring out the business model that was compatible with Well, first, it had product-market fit, but also was compatible with the lifestyle that we wanted to live.

And so we really enjoyed doing these small group events, and we got great feedback for them.

In fact, for years afterwards, we'd get people reaching out to us saying, when are you doing the next one? But it had some real challenges.

And as a business model, I didn't love it.

number of those challenges were one, people tended to sign up for these things very last minute.

And so you'd have this kind of event organizers know you have this heart attack curve where you're freaking out because it's a couple of weeks before your event and you have, you're on the humble to fill the hotel rooms.

OK, so what was the trigger to say, all right, Rise 25 is ready to sell?

Like-

So, you know, like, let's say, what is your goal? If you wanna get more divorce clients in San Luis Obispo, in Miami, in Atlanta, if it is, you gotta do something to make that be so.

So, you know, certainly if, if you're geographically, um, you know, limited, you wanna focus on a specific geography, you know, you can create city pages on your website, which is really helpful.

Um, you can create content that could be as simple as, you know, how...

Answering the questions.

You wanna be, you want to be as helpful as possible.

So put yourself in the shoes of your client, your ideal client.

Yep

So can you give us some examples of some clients you've worked with or what kinds of businesses you've helped have them increase their visibility a bit?

Yeah.

So a big change for me is that for the last 10 years, I've been working primarily almost entirely with B2B.

And that's also what I primarily worked with for the practicing lawyer for a number of years is working with B2B businesses and And so in discovering that I can also, which is, it's just kind of a nice refreshing change for me.

So some of the clients I'm working with, um, are, have a B2B component and a B2C component.

Um, and, and what we're doing is it's, it's, so it's, it's a couple of different things that make the difference.

If you're busy, if you want your business or your brand to show up in, in Chachaputi and Claude and perplexity and that sort of thing, it's not just one thing.

When you think about creating the content, do you see AI playing a role along with people? Or how do you see the best content being created without the perfectionist impulse slowing it down?

And as it became apparent it wasn't an accident, I don't know from your inside perspective but certainly looking on it still seemed unreal as to how events were unfolding, the use of planes etc.? ?

Yeah, there was rumors going on that, you know, more stuff was going to happen and so forth.

Back then, the cell phones, everybody didn't have cell phones like they do now.

So one rumor just started going off saying that more planes are coming in.

But I'll have to really tell you that it didn't matter to the firemen.

They were going in.

They were going in no matter what.

Yes, and John, you're nodding there in agreement with Liam.

And as it became apparent it wasn't an accident, I don't know from your inside perspective but certainly looking on it still seemed unreal as to how events were unfolding, the use of planes etc.? ?

Yeah, there was rumors going on that, you know, more stuff was going to happen and so forth.

Back then, the cell phones, everybody didn't have cell phones like they do now.

So one rumor just started going off saying that more planes are coming in.

But I'll have to really tell you that it didn't matter to the firemen.

They were going in.

They were going in no matter what.

Yes, and John, you're nodding there in agreement with Liam.

Is it true that you graduated college basically by cheating your way through college?

Well, it's a long story.

Let's try me telling you about the child.

The little boy, I went off to school with high hopes.

And I was told by my parents that I was a winner.

And I was loved a lot.

And I had a good life, you know, just loved by my parents.

Why be a teacher if you can't read?