So what, what all are you doing to, to build this machine?

Yeah.

So.

As a lawyer, I'm going to divert and then answer your question.

So first and foremost, get a receptionist, even if that's a digital receptionist at first, like stop answering your phones.

That is the biggest game changer to start with.

That's the first thing I did.

So first question is what does it look like currently? Like who do you have and what do they do? And then how is it that no attorneys at your firm talk to people before they become clients?

Why did this particular clip speak to you?

Yeah, I think it's important to recognize that if we don't have a target in mind, we're all just rowing to nowhere.

And so I've tried to, as I've matured in marriage and parenting and business, to get more clarity on what my goals are.

What do I want family life to look like? What do I want time with my kids to be, what I want my relationship to the law firm, my team to be, our customers.

I know you've touched on it multiple times in the podcast, but a business plan and having personal aspects or a family plan, like what's the goal in a given week, month, quarter, year with your family, strategic calendar.

So I've not always done a great job of that, but for me, it's expanding the definition of what profit means.

And so the business that I run Because of the great people on this team and the systems that we're always trying to improve upon, whether it's the acquisition channels, marketing and sales, the production side of delivering the services that we're hired for, the relationship aspect, the team, the financial controls, the infrastructure, all the things that it takes to make any business run, those things getting more and more solidified.

So give me a little bit of like, here's what I did before, here's why it didn't work, and here's what I put in place instead.