Where do you see some of those friction points happening with vetting? Like where do brands tend to get stuck the most that could create some of the scalability issues that we're talking about today?

Yeah, that's a very interesting question because, uh, you know, some channels are established and as you know, we probably see 4,010 DLC companies a day that are being processed in 15 seconds.

So that's now established after five years it's happening at scale.

Uh, by the way, the average price for 10 DLC for us is under $10.

So, you know, it's not expensive, but anyway, but things like RCS that are trying to grow globally, uh, bring all kinds of challenges, quite frankly.

And we're seeing the market evolving and changing.

For example, each market has different verification requirements.

So I think aggregators are having that cost conversation every single day.

No, that was me.

No two implementations anywhere are ever the same for us, so we're always hooking up differently.

We're either white labeled behind registries, like, uh, the campaign registry is here.

We got GCH for short codes.

We got Aduna, uh, for identity APIs, or we're out in front directly integrated with the aggregators, and they're sending us their brands.

We're passing answers directly into the carriers, uh, into their onboarding system so that they can automatically approve.

In other instances, we're pulling data off of Google, uh, integrated with Google and pulling the data from there to do the vetting.

But you've gotta be able to have the models in p- place first from a brand recognition and a, an image rights protection to avoid others who aren't those trying to get in the door.