
John Brackett
Grateful Dead historian, writer, and independent scholar; author of Live Dead and the forthcoming Touch of Grey, or How the Grateful Dead Became Pop Stars (Duke University Press)
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Aug 27, 2026
Commercial Real Estate Investing: How to Profit From Undermanaged Properties | John Brackett
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5:49speaker_1NARRATOR
me questions of a more educational nature.

John BrackettGUEST
But one question I recall really well was, how do you buy discounted properties? And my comment is, in all reality, we're not really buying assets at a discount.

John BrackettGUEST
A lot of people use that, I think, more as a marketing conversation than anything else.

John BrackettGUEST
You're buying an asset at 30% discount to replacement value or replacement cost.

John BrackettGUEST
So a really good example of that would be a recent offering that was sent to me.
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[EP 404] How “Touch of Grey” Changed the Grateful Dead Forever with John Brackett
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John BrackettGUEST
Yeah, Mickey Hart and some of the other folks in the band were making sounds and noises and, you know, stuff for that.

John BrackettGUEST
So if anything, by 1986, '87, you know, he was brought in because they were familiar.

John BrackettGUEST
And at that time, yeah, it was getting the drummers, you know, doing some MIDI stuff with them, and then really getting Ralivh up to speed because...

John BrackettGUEST
I'm sorry, getting Midland up to speed, um, because, uh, he was accumulating a lot of the, you know, new synthesizers at the time, and Ralivh was, you know, helping him learn, you know, what some of these would do.
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37:40Eric SenichHOST
What did they communicate about who the Dead had been, who they were becoming, and how they wanted new audiences to perceive them?
Finding Risk Adjusted Returns in Today's Market with John Brackett
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John BrackettGUEST
And, and when I can find deals where, um- I can create returns that look like that where they're asymmetric in nature and provide very manage- manageable risk, then you can price in the returns to your investors better, right? Especially the cash returns.

John BrackettGUEST
So an example, like if I offered someone a 5% yield in San Diego, right, with a total return of 15%, and they might say, "Well, I don't know.

John BrackettGUEST
I can get, you know, an 8% yield in Houston, Texas at 15%." Well, and then my response is, "I really get that 'cause I know Houston fairly well, but the difference is San Diego has the lowest default rate in over the last 20 years, right? Which is like 1%."

Dave DuBoisHOST
So, John, as we're wrapping things up here, um, who are you looking to connect with these days?

John BrackettGUEST
Um, you know, uh, uh, jeez, at, at this point in my life, um, I have learned that I just keep things really simple, you know? The more value I can bring to the marketplace, that has always turned out really, really well for me and my team.
John Brackett
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3:11CoreyHOST
pre-In the Dark, the relationship between the band and Arista, the band's record label, and when the Grateful Dead went in the red to In the Dark and how this success impacted the future of the band, the fans, and the legacy.

John BrackettGUEST
It goes back beginning with the early history of the tune, way back to Hunter's earliest performances.

John BrackettGUEST
drawing upon some of his earliest lyrical sketches to kind of see the development of the tune.

John BrackettGUEST
And then from there, when the dead picked it up in 82 and started making it their own and just kind of following the transformation of how that song was gradually introduced into their sets.

John BrackettGUEST
But really, the kind of the story changes, of course, when Jerry gets sick in 86.

John BrackettGUEST
And, you know, the band is in flux at this point, you know, kind of unsure of what's going on.
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20:50CoreyHOST
By the time they hooked up in early
6/29/26
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30:55MikeHOST
Tell us about that one.

John BrackettGUEST
Yeah, so probably we are all familiar with that performance or at least excerpts from that performance because those were used in the Grateful Dead movie and then later the Grateful Dead movie soundtrack.

John BrackettGUEST
And those are also the first kind of that's the first footage that we see after that great animated sequence that opens up the Grateful Dead movie.

John BrackettGUEST
And, you know, in addition to kind of tracing the developments with the tune, obviously you have to talk about the video as well.

John BrackettGUEST
And, you know, there's just so much great kind of materials relating to the production of the video that, you know, also detail in the book as well.
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43:07MikeHOST
Why do you want to include that one?
Steal Your Face 50, Part 3
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John BrackettGUEST
Steal Your Face is also very important to kind of keep in mind when we look ahead towards Reckoning and Dead Set, because the whole approach, the whole approach to recording those records, the whole approach to producing and sequencing those albums is so far beyond kind of all of the planning and stuff that went into Steal Your Face.

Jesse JarnowHOST
It was in this window that Steve landed on a scheme for a line of low-budget albums: Ground Records.

John BrackettGUEST
Far as Ground Records, they were looking at everything in their vault that could work: outtakes from Garcia solo records, jams from, you know, Blues for Allah, uh, unreleased stuff for that, live stuff, Old & in the Way.

John BrackettGUEST
They were just looking at, uh, almost anything that they thought could kind of work.
