
John Bird
British social entrepreneur and life peer; founder and editor-in-chief of The Big Issue street newspaper
2
APPEARANCES
2
PODCASTS
012
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Aug 19, 2026
‘Britain’s economy buckles as inflation, unemployment and debt costs soar — plus Andy Burnham’s “Number 10 North” growth gamble, his costly rough-sleeping pledge and the EU migration pact that could force Britain to take thousands more asylum seekers’
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So giving them a home often could just start the cycle again, can't it?

John BirdGUEST
The big issue was absolutely dumb in the early days when we raised a sizeable amount of money and went in with a housing association who convinced us that if we raised a quarter of a million pounds, they would house 20 big issue vendors.

John BirdGUEST
At the end of the year, because they didn't give the support that they said they were, They were back on the streets.

John BirdGUEST
So we know from personal experience that just giving somebody a home, looking upon homelessness as something simply to do with I just haven't got a home.

John BirdGUEST
In my opinion, the people I work with and the people I come from 90% of us have inherited poverty.
Episode 13: The Big Issue About Wicked Problems
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Can we talk through some of the challenges you had to navigate when you started Big Issue? And how did you take this really big problem and come up with a solution that actually is still there and going 35 years later?

John BirdGUEST
Well, probably there were two lots of people who stood in the way of us starting the big issue and starting a means of giving the homeless an honest way of making money so that if they were with drink problems or drug problems or gambling problems, they didn't have to rob people in order to feed their habits.

John BirdGUEST
So I was wanting to give them the same opportunity that if you work in the city of London, for instance, and you want a stimulation in the evening and you wanna have a bit of cocaine or whatever, I don't know, then if you work in the city of London, you don't have to rob anybody for that, you just ring up your dealer.

John BirdGUEST
And what I wanted to do was decriminalize the homeless because they had loads of problems on the streets.

John BirdGUEST
If they weren't drug users or drinkers before they started the streets, if they started living on the streets, they very quickly became users because it was a coping mechanism.

John BirdGUEST
So I wanted to give people the chance of making their money legitimately and decriminalize them.
39 MINS LATER

