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John Berg
American art director
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APPEARANCES
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Oct 5, 2026
From Fur to Forest: Wisconsin's Industrial Evolution
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0:47John BergGUEST
Uh, the- the fur trade, uh, actually we have to go back before that and take a look at, uh- uh, the earlier, uh, aspects of this, because the history of Wisconsin's forest is complex and multifaceted.
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1:03John BergGUEST
There was climate nature activity and cycles that have impacted our forests since the, uh, first Europeans arrived on the shores here in 17- in the 17th century.
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1:13John BergGUEST
If we think about the changes that have been wrought since 1854 in what Amable Greenyo's widow, Marie Barasa, called the Haute de Wisconsin, and I call the Middle Wisconsin River Valley, that is the lands acquired from its owners, the Menominee Nation and the, uh, Ho-Chunk Nation, by the Treaty of Cedars in 1836.
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1:34John BergGUEST
It sounds like a long time ago, especially in our 24/7 world where a year past, uh, can seem like an eternity, ancient history to many.
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1:43John BergGUEST
And why 1854? Well, the human history of Wisconsin's forests must begin with the narrative of the indigenous people who are- who the Europeans, quote, "discovered." And we must consider that a mere 172 years have transpired since the final treaty was signed between the Menominee Nation and the United States government that turned these lands over to the Europeans.