Right.

Uh, and, and I'd written that first, but was having some issues with the, the publishing company I was working with.

And when, when the concept of, of curiosity being my superpower came out with this branding company, I just dove in, and I, I really just started thinking about how I worked throughout my career, the chances I've made and, and, and, and, and just choices I've made throughout my life.

I obviously had to do a little deeper dive 'cause I never operated off frameworks, right? I just, I did what I did.

I operated the way I operated.

I was analytical, creative, and just did things and solved problems.

But now I had to put a little bit of a framework around it.

Where do you find the most joy in this work for you, John?