Can you explain what enterprises are getting wrong about this today?

Yeah, most companies tend to deploy AI by channel, not necessarily by customer journey.

So voice gets one vendor, chat gets another, and they don't always talk to each other, right? So as a customer coming in, I might have a voice call and a chat conversation or an email.

And if the context from one doesn't make it to the other, it's an interaction that doesn't really work for me as a customer.

Right.

That context doesn't transfer from one channel or one vendor to another.

And then and then I as a customer, I'm left kind of like putting the pieces together or giving context multiple times.

Where do those breakdowns typically happen? You know, what impact does that have on both customers and the internal teams?