[upbeat music] Every little thing you think that you need.

Every little thing you think that you need.

Every little thing that's just feeding your greed.

Oh, I bet that you'll be fine without it.

Hoarding is a form of procrastination, right? So is there a small action that your average listener can, who's listening to this right now, can, can take today that, that will genuinely interrupt whatever procrastination cycle they're on with respect to the clutter in their home?

Yeah, I'd say I love finding the first 15, like, because people go from not doing anything to thinking they'll have to change their whole life.

Like, I like to say people bou- bounce from the comfort zone to the chaos zone.

They're not doing anything, and then they ricochet to the other side, and they go, "I'm changing everything." And they buy all the supplies, and they're like, "I'm decluttering down to 10 items." The reason we have the phrase yo-yo diet in our country is that people yo-yo back and forth between those two extremes, and in the middle to me is, is the best place to live.

How do we even give ourselves permission to start to write down that vision or goal?

Well, first of all, you recognize that permission used to matter a lot when we were young.

We don't talk about that word as adults, which is a mistake.

But when you were a kid, a permission slip was a passport.

You got to join the soccer team and go on a field trip and come to school late or get out early.

And so if you start to look at the word permission, you start to see it in every great story.

Think about Lord of the Rings.

How do we step forward in that confidence and actually make a plan, move our dream to action?

And so what kind of courage did it take and what kind of sense of calling did it take for you to leave a secure paycheck and a, and a notable job to start your own company?

Well, I, I, I knew I wanted to do it on my own.

I mean, it was...

That place is an entrepreneur factory, and so I wanted to be an entrepreneur.

Um, you know, I kind of got that itch of like, oh, I wanna try this fully on my own.

And I wasn't a financial guy, either.

I could write about it and talk about it, but I'd, I'd be exaggerating if I said, "You know what? I am an expert on finances." And so I started to kinda have this heart tug to write about the things I felt called to write about and to see if I could do it, um, and, you know, see what the next step kind of looked like.

Yeah.