What did you learn when you spent two years in a big bank talking to people about their money?

Yeah, that was pretty amazing, and I would say even priceless and quite formative.

So to provide a bit of a context, what the mission was is to set up a function within their innovation group, and this function was called strategic design, which was a combination of bringing together business design as well as design research.

I worked there as the design director and trained up a team and did bespoke projects and created concepts and prototypes.

What was important was to do these deep dive interviews, ethnographic interviews.

Some were in person, some were remote, and they were really long.

And over the course of those interviews, we got so much rich understanding of how people relate to money.

I would love to understand for what you're building, if I land on Sooner, what can I actually do today? And then in the future, what do you imagine is going to be the end-to-end product experience?