Who do you think benefits from that content that changes? Who do you think gains the most in this new model? And who loses if there's any relevance that gets lost? Do you see what I'm saying? Yeah,

definitely.

I think when we are talking with our clients about this, Basically everyone is a winner because you have the attendees and they get a report that they can bring back to the organization.

So they don't have to sit down and make notes and spend the weekends like I usually did when I was at CGI.

I was sent to an event, but they paid the ticket and they were like, great, Joanne, and then you're going to present this to the steering committee.

So you're going to build a presentation during the weekend because we need you on Monday.

So that kind of thing, it becomes something tangible that helps the attendees also to bring information back home to the organization.

What do you think most leaders in our industry are still underestimating right now?