
Joey Cashmore-Johnson
Branch Manager of North Chicago Memorials (Peter Troost Monument Company) in Waukegan, IL, and a District Trustee for Monument Builders of North America.
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Sep 22, 2026
More Than a Sale: Rethinking the Memorial Sales Experience
22:23
16:40
And then, of course, when I'm ready to actually start a true conversation about the topic at hand, I think the first question I always ask a family is, do you have a concept in mind? And do you have versions of that that you can share with me? Because that'll tell me, are we talking to somebody who that kind of is the first inclination if we're transactional or something more in depth.
17:21
And then I break it down kind of element by element by asking leading questions about their loved one and about their relationship with their loved one and their tastes.

Michael JohnsHOST
What do you say to the person that doesn't do sales as a day-to-day job? How does this taking the sales module benefit those folks?
