I know you got Su- you got Suzy out there, but like does anything else come to mind on your roadmap where you think, "Wow, this is something that like wouldn't even have been addressable to us pre-LMs"?

Yeah, for sure.

I mean, I think the, the most obvious use case for us out the gate, and really why we started building Suzy, was in onboarding, right? Because we'd have these outfitters that would come on board, and then there was this valley of despair to getting them actually to go in, build all of their pricing, packaging, update and, and upload all their resources, get all their pictures in there, et cetera, uh, and then actually get them that activation point where they're booking and using the system.

And so that was something that we struggled with for the first like three years of the business.

Um, but then now with, with AI, like the, the onboarding process is pretty seamless and self-serve.

Like we're not having to just throw account managers, um, to throw, throw people at the problem and meet with an outfitter and do it for them.

They can just put in their existing website, essentially do like a quick interview or upload documents with Suzy, and it builds out all of their listings for them.

So I'd love it if you're open to just spending, you know, a few minutes on like what you guys are doing, um, or what you've done that you feel like would work that i- is probably applicable to other, you know, other folks that are going after people that, like, you know, haven't necessarily been on a Zoom call before, right? [chuckles]