differentiation and more specialism or, or more still more rounded in terms of offering.

So, so, you know, I'm going to sit on the fence and get splinters.

It's probably a little bit of both, right.

But, but as has always been the way I, I wrote down whilst Gavin and Graham were talking, I was like, it's no different than it's ever been.

Is it really like brokers evolve? Some are generalists, some are specialists.

I think in the London space, uh, there's a bit more diversity.

But, you know, last week I spent a lot of time with some of our community and premier partners in AXA.

Sorry, Joel, did you say we've been dining out on that for 15 years? Let's be honest, Mike, we've all