With Coldest Creative, do you still have, like, a, a big vision of, like, where you wanna take it? Is there, like, a bigger dream ahead, and is that something that you're still wanting to build, um, drastically bigger?

Definitely.

It's such a challenge, because I've always had such massive dreams, but then there's also the operational challenge of, like, great, you wanna do X, Y, and Z, but then how do we make it happen? So I see the future of Coldest Creative as a business being more so towards trend forecasting.

Uh, I'd say three years ago I was really in the trenches of filming content and producing content, editing it, but now I find it really interesting focusing on the insights piece.

And I think there's something to be said in your career about how you might try one thing and think that's your dream, and then two years later you've changed in a different direction or the industry has changed in a completely different direction.

I definitely thought when I was younger I'd be doing, like, movies or TV, because that was the media I consumed.

But now I, I find what's most rewarding is actually the keynotes, the workshops, and working with businesses on, like, bigger scale projects.

Do you feel like nowadays you have to have a personal brand, or do you still think that people can build a really strong social first business without one?