Okay, so if you weren't running ads, where did you get all of these members

in the last few years? Referrals.

When people come in through the door, they tell a friend.

We had a gym that closed down.

I actually contacted the owner from that facility, and we had a good relationship.

So just asking him about the type of people that came to his gym, how may...

I be able to contact them, get their contact database, reach out to them.

Um, Man, okay, so if there's one thing that you could tell that group, everyone watching or listening, if they're listening to the podcast, if they want to be successful in mad ads, they've been let down six, seven times now with every agency they go through, what would you say?