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Joel Burger

Joel Burger

Chief Marketing Officer of WOWorks, parent company of Saladworks, Garbanzo Mediterranean Fresh, Frutta Bowls, and other fast-casual brands.

Aug 13, 2026

2:22
I mean, all the ones, historic ones.
2:25
Yeah, some, some pretty great brands.
2:26
And, um, and met Kelly Roddy, our CEO, uh, when we were at Focus Brands, and I was at Moe's, and he was the president of Schlotzsky's.
2:33
And we became friends, and a couple years, uh, ago he asked me to come in and help him with this new model and this...
2:39
And WOWWorks is a shared service model, which is very interesting.
2:42
And if you think about it like, um, almost like you have, you have cars, but they share an engine, right? And so behind the scenes, the stuff the guests never see, you know, we share, uh, technology and analytics, uh, our vendor relationships, our supply chain, um, operating best practices, marketing, right? We share all these things.
3:04
Um, but to the customer, um, we have to make sure that each brand feels very authentic and very unique to its own promise and its own direction and its own brand.
6:31
So you want each of these restaurants that are under your brand are healthy food, like-

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