
Joel Burger
Chief Marketing Officer of WOWorks, parent company of Saladworks, Garbanzo Mediterranean Fresh, Frutta Bowls, and other fast-casual brands.
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APPEARANCES
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Aug 13, 2026
How Fast-Casual Brands Build Loyalty
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Joel BurgerGUEST
And, um, and met Kelly Roddy, our CEO, uh, when we were at Focus Brands, and I was at Moe's, and he was the president of Schlotzsky's.

Joel BurgerGUEST
And we became friends, and a couple years, uh, ago he asked me to come in and help him with this new model and this...

Joel BurgerGUEST
And if you think about it like, um, almost like you have, you have cars, but they share an engine, right? And so behind the scenes, the stuff the guests never see, you know, we share, uh, technology and analytics, uh, our vendor relationships, our supply chain, um, operating best practices, marketing, right? We share all these things.

Joel BurgerGUEST
Um, but to the customer, um, we have to make sure that each brand feels very authentic and very unique to its own promise and its own direction and its own brand.
B
6:31Barbara KahnHOST
So you want each of these restaurants that are under your brand are healthy food, like-