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Joe Toscano

Co-founder & CEO of Service Stories, former Google UX design consultant, author of Automating Humanity, and featured expert in Netflix's The Social Dilemma.

Jul 7, 2026

15:41
artwork.
15:43
Because when I was flying home to teach from San Francisco, I would go home and talk to people and realize how far off the rest of the world is from SF.
15:55
And I knew this book, if I wrote a big technical documentation of what's going on, it's going to become a doorstop.
16:02
Okay.
16:02
It's not going to like, no one's sharing it except technical people.
16:07
So I, and I'm part designer too, right? Do code and design.
16:11
So I wrote this book in a way that was accessible.

23 MINS LATER

38:50
Okay.

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