Joe Sticco
5
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2
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Oct 23, 2026
The S&P 500 of Crypto Just Got Real (And Most People Are Doing It Wrong)
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2:16SeanHOST
so joe before cryptex you know you came from a traditional world of trading and asset management and i always find these founder stories fascinating because there's usually a moment where someone sees a problem they and everyone kind of seems to be ignoring or they kind of seem to be ignoring it What was the moment for you in this crypto space? What made you believe this market needed something more than people simply buying and trading individual coins?

Joe SticcoGUEST
I was in the asset management space from the time I was 19 to the time I was about 2016.

Joe SticcoGUEST
So after 2016, I kind of just took a little break and took about six months to just figure out, you know, what I wanted to do next.

Joe SticcoGUEST
and started accumulating bitcoin you know that was my first um position that i took it's hanging up on the wall to always remind me that you know sometimes it's uh crazy to be early but always the best way to be so yeah got into bitcoin kind of dove into it I read the paper.
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17:19RyanHOST
So heading on that theme, you've been talking recently on the Schwab Network about Bitcoin ETFs, institutional money, and where the market might be heading, right? So we've been hearing this Wall Street story for years, though, in crypto, right? So what's genuinely different today? And what are the big financial institutions beginning to understand about crypto that they really didn't a few years ago?
Bitcoin's Path Back to $100K: Joe Sticco on Record ETF Inflows, Index Diversification
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Joe SticcoGUEST
I think Bitcoin winds up a little bit higher than 100K over the next six to 12 months.

Joe SticcoGUEST
And the reason for that is just because looking at where we are from an institutional standpoint, institutional adoption is just getting started.

Joe SticcoGUEST
Over the past couple of weeks, we also have the SEC ruling on their digital assets rule today.

Joe SticcoGUEST
So from an infrastructure and institutional perspective, we're seeing things we've never seen before.
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At this point, are you watching some of the outside things, geopolitical concerns, the 10-year bond yields, what the Fed may do, and midterm elections? What of those stands out to you as an important point
Agencies Back Bitcoin with Guardrails Amid Bull Run After Clarity Act Fails
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2:42speaker_0HOST
I always think of Bitcoin and Ethereum as sort of the leaders and the go-tos, but there's so much more, isn't there?

Joe SticcoGUEST
And I think if you look at previous cycles, institutions asked, am I allowed to own this? You know, can we even hold this on our balance sheet? And I think what you're seeing this cycle, given the rules that are coming out of CFTC and SEC, while they're not laws yet, what you're seeing is how big should our position be? You know, the wrappers exist.

Joe SticcoGUEST
So I think the only question that is left for institutions is permanence, when these things actually get put into law.

Joe SticcoGUEST
But as of right now, the wrappers are there, institutions are coming in, and we're seeing very different movement than we have seen in previous cycles.
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3:51speaker_0HOST
Do you think Bitcoin goes higher? Do you think, you know, how else are we using this? Because now we're starting to hear about 24-7 settlement for trading, right?
Crypto "Treadmill That Never Stops:" Bitcoin Bull Case After Clarity Act Vote Fails
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2:14speaker_0HOST
And Joe, with the SEC and the CFTC now having to step in to continue rulemaking without Congress, how much uncertainty can the regulators actually remove on their own to bring in broader participation without the legislation or the law underneath?

Joe SticcoGUEST
And I think that's kind of echoing what Taylor was saying as well, is that you're already seeing so many institutions building tokenized technologies, building blockchain-based infrastructure.

Joe SticcoGUEST
So once the SEC and the CFTC do enact rules and laws, those laws are on the books, and now those laws have to be adhered to.

Joe SticcoGUEST
And I kind of feel like when you look at the price of Bitcoin at the current time, that's why you didn't see, which typically is such an incredibly volatile asset, you didn't see the price movement yet that you might have anticipated.

Joe SticcoGUEST
It's because all of the players are aware that you're going to see CFTC and SEC step in.
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5:15speaker_0HOST
In terms of stablecoin and the opportunity there, how much of the opportunity is actually dependent on clarity versus the implementation of the Genius Act?
Joe Sticco on Bull Case for Bitcoin's Recovery & MSTR Influence Over Crypto Move
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2:20speaker_0HOST
They seem to be decoupled against each other, and we're not seeing typically historical movements in a lot of the cryptocurrencies in terms of them being tied anymore.

Joe SticcoGUEST
You look at the size of Hyperliquid, where it's 11 employees compared to the New York Stock Exchange or Nasdaq or Coinbase or other traditional digital asset and equity companies, and it's literally doing the work of thousands with a team of 11.
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4:18speaker_0HOST
As you look at that weakness, how much of that do you tie TO INSTITUTIONAL FLOWS VERSUS SOME POTENTIAL FUNDAMENTAL ISSUES?
