Do you have a theory?

At times, the theory is, I need this job to do the thing I love.

So I'll make sure that I have this job so that I can keep doing the thing that I love outside of my work.

And You know, I think that that a great mentor of mine very early on in my career cautioned me and said, you know, brands, right, they're going to leverage your dreams against you.

And I took that to heart, right, as something that as a brand leader, I never wanted to do.

But I also saw exactly that be true.

in in so many senses but i think the the makeup of the people who are so passionate about what they do personally and how they push themselves in the outdoor space you're not translating to risk in the boardroom uh i think it comes down to maybe a lack of creativity at the management level, being able to encourage what you know may exist within your people to try and do things.

Does a point of view have to be distinct? Does it have to be unique or polarizing?