Looking at the other house and the other hotels that you consult on, how do you ensure that you can deliver that experience across operations that reflects the price that they're paying?

I think it's really about trying to understand your guest and what they are looking for and what's important to them.

And that goes across different groups of guests, which can make it harder because what matters to a family traveling or a couple traveling or someone traveling for corporate are all very different so it's trying to encourage your team to understand that to talk to our guests to try and find out as much as we can about them before they come and then think about things that will be important to them we were talking earlier about the staycation market and like having recently had a half term and doing more things for families because we saw a huge influx of families coming to stay into London which we don't always necessarily get so The shift in our guest profile, we have to then think about what is that experience? Because quite rightly, as I said, it's about making sure that guests feel that they're getting value and they're getting the experience that they're paying for with the rate.

It's no longer just enough to provide bed, breakfast, and a shower that works.

you actually have to provide a whole experience.

And people really like to feel that they're part of something, particularly in London, because it's almost like so many little villages in London make up this big city.

So it's great to be part of a locality and actually show that to your guests when they're staying in the capital.

What are you seeing here in London at The Other House?