How did that whole relationship start?

You know, really, from day one, we have a ton of myself, my wife, tons of the staff, huge Bills fans, and it's just kind of an organic energy.

And so we've always gone kind of full-bore excitement for the whole thing.

Yeah, I think anytime people are looking to go out and watch it, because we all have TVs at home, right? And we want to go out and share the experience with like-minded people, right? So I think that's what we've managed to create.

Yeah.

How would you say it compares to other sports bars around here? Well, so I wouldn't identify it as a sports bar, right? Right.

I think the biggest thing, honestly, is just having the two TVs and they provide a focal point.

All right, so what are your predictions for the Bills this year? We're