So, um, I guess for people who don't know, why don't you give us a bit of a high level overview on, on JD and yourself and, and kind of how you came to be.

Yeah, good starting point.

I guess my life as an accountant with Ernst & Young and then spent 20 years in consumer goods, but I guess you'd say on the other side of the fence.

So when I started this business 14 years ago, I came from the perspective of knowing what I liked and and what I didn't like about, uh, you know, uh, logistics and the supply chain from, from the manufacturing side of the fence, um, into sort of, well, okay, um, here's an opportunity to, uh, you know, to start something and, uh, and start with, you know, with those sort of key, you know, key parameters as, as the basis of the business.

Um, but I also, the other catalyst for it was that I wanted to, to, I was living in Melbourne at the time and, uh, My wife and I wanted to start having kids, and I wanted my kids to grow up with their cousins like I did.

My family are all Brisbane.

I come from Brisbane originally.

yeah no definitely and what switching gears a little bit in terms of technology how important is tech in your business um especially at the moment right where things are evolving quicker than it ever has um a lot of different platforms a lot of ai tools out there but how how crucial it does tech play a role in your business