J
Joe Colopy
Founder of Bronto Software (sold to NetSuite for $200M in 2015); now a Durham, NC tech investor running Colopy Ventures, Primordial Ventures, and Jurassic Capital.
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Nov 4, 2026
Why This Founder Never Took VC Money (Then Sold for $200M)
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17:38Lee BensonHOST
So that still could have been, but I'm sure you learned something there that helped you with Bronto.
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17:44Joe ColopyGUEST
At the very, very early stages, the Joe hat that I need to put on was Joe, the product maker, the developer, because I was really just by myself and I needed to create something.
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17:54Joe ColopyGUEST
And one of the advantages of doing software over the internet, it really, you could create a product, not well, that was really one person that was sharp, that could nicely design a web application.
22 MINS LATER
L
40:37Lee BensonHOST
So kind of thinking through all that, were you actively trying to sell or was it a conversation with the folks at NetSuite? And then you started thinking about it and having a discussion with your partner.