And then maybe we can jump into kind of how QBP operates the business model.

Yeah, for sure.

Yeah, so we've been in business.

I mean, I think for folks who, your listeners who are part of the bike industry, we will be familiar to those folks if you've participated and you've been in a professional role as part of the bike industry.

For those who don't, we're a bit behind the scenes for some of the consumer who might be an enthusiast in bikes.

You may know our brands or the things that we do, but maybe not the business of QBP.

So we are a wholesale cycling distributor.

Right? Demand