[laughs] No worries.

Um, but assuming it's all working fine, um, I will kick off.

So yeah, firstly, just want to say thank you to Joe and Joe for inviting me to speak today, um, about something I'm so passionate about, um, and that is the power of fandom.

Um, and more importantly, the business we're all in, uh, the opportunity for brands to unlock that fandom.

So, um, my provocation today is for all of us to stop thinking and talking to audiences and stop thinking about our consumers as audiences and start thinking about them as fans and how we can talk to them as fans.

And hopefully by the end of this presentation, I'll convince you as a marketeer, um, to reevaluate your approach to audiences.

Um, I don't feel like I need to do that now 'cause I've had a really amazing introduction from Joe.

Mm-hmm